encha

PACKAGING, PRINT & DIGITAL DESIGN

developing uniform packaging

From prototyping to final factory measurements, I designed new packaging and print materials for Encha organic matcha and matcha-making tool sets. Here are some rough early prototypes -

final packaging designs

We coordinated with a box manufacturer in China, a local printing company, and a local potter to put together the final packaging configurations for the packets and bowl sets -

creating informational web assets

I also produced informational charts to help consumers understand the different grades of matcha and enable them to make the right purchase on Encha's website.