Noona's is a local ice cream brand known for their Asian-inspired flavors. In preparation for opening their first brick-and-mortar scoop shop, I designed illustrated prints and branded merchandise.
responsibilities
Illustrated prints, merch design
TIMELINE
2 months
Sector
CPG / Food and beverage
ILLUSTRATED PRINTS
I consulted the client (the owner of Noona's) about her vision for the look and feel for the new shop space. Her desired thematic ideas included: whimsy, Alice in Wonderland, and dreamland. Based on this guidance and the Noona's visual identity, I sketched various initial concepts.

The client selected her favorites, and I continued to iterate and refine until we landed on the final compositions and files, formatted for large format print. In order to allow Noona's primary yellow to stand out in the shop, we decided on a more monochromatic look for the illustrated prints.
Final PRINTS


CIRCLE STICKERS AND KISS CUT STICKER SHEETS



T-SHIRT CONCEPTS
I also worked on a variety of concepts for branded t-shirts to be sold in the shop.



salamat po