ASRC Center for Advanced Technology
I developed a refreshed visual identity and built a new website for ASRC Center for Advanced Technology (ASRC CAT), a City University of New York (CUNY) program that connects science researchers to local businesses. I also produced a full suite of new collateral, including brand guidelines and marketing material templates.
responsibilities
Branding & art direction
Web design
TIMELINE
5 months
Sector
Education and social entrepreneurship
collaboratorS
Program Manager
Workforce Development Coordinator
VISUAL IDENTITY REFRESH
I refined the color palette, choosing purple shades to connote ambition, creativity, and innovation. The palette was also intentionally made to be compatible with CUNY's brand colors.
I created brand guidelines for the ASRC CAT team to utilize for future projects and employee training.
DIGITAL GRAPHICS and brand assets
DECK DESIGN
WEBSITE REDESIGN
Using Figma and Wix, I restructured and rebuilt their website, ensuring clear navigation and that all UI elements matched the updated visual identity.
I also set up a robust content management system in the Wix backend to allow the team to seamlessly update the website without affecting the overall design.
More work
salamat po
