CO2Rail
CO2Rail is a startup focused on decarbonizing the rail industry with their regenerative braking technology and direct air capture. I was tasked with reinventing their brand identity, key assets, and website in order to take CO2Rail public and garner support from potential investors.
Curious about my design process? Scroll to the bottom 
responsibilities
Branding
Art direction
Web design & build
Presentation design
TIMELINE
8 weeks
Sector
Green tech & sustainability
collaborators
CO2Rail CEO
Product Managers
Motion & 3D Designer
The logo form mimics the movement and recycling of air through CO2Rail's direct capture system.
I created a new PowerPoint template for use during pitch presentations.
Working with content from the CEO and product managers, I designed and built a multi-page website on Webflow, ensuring responsiveness and clear flow of information.
I provided art direction for our motion designer, who created custom 3D animations of CO2Rail's system. I then integrated these into the website using scroll triggers and Lottie.
Alex's amazing visual work was critical for introducing CO2Rail to the world. She truly went above and beyond in the short amount of time allotted.
lead PRODUCT MANAGER
Before + after (click + drag the slider)
process
The original visual identity and site were busy, inconsistent, and confusing. To ensure an effective brand refresh, we:
1
Defined brand values, goals, and personality, in collaboration with CEO and product managers
2
Conducted competitive research into branding of other decarbonization-focused businesses
3
Produced 5 visual directions based on values and research, followed by refinement and selection by CEO and CO2Rail team
collaboration credits
motion & 3D design
Esther Park
copywriting & strategic positioning
Antony Protonotarios
More work
salamat po
