ASRC Center for Advanced Technology

I developed a refreshed visual identity and built a new website for ASRC Center for Advanced Technology (ASRC CAT), a City University of New York (CUNY) program that connects science researchers to local businesses. I also produced a full suite of new collateral, including brand guidelines and marketing material templates.

See the former brand and website.

responsibilities

Branding & art direction

Web design

TIMELINE

5 months

Sector

Education and social entrepreneurship

collaboratorS

Program Manager

Workforce Development Coordinator

VISUAL IDENTITY REFRESH

I refined the color palette, choosing purple shades to connote ambition, creativity, and innovation. The palette was also intentionally made to be compatible with CUNY's brand colors.

I created brand guidelines for the ASRC CAT team to utilize for future projects and employee training.

DIGITAL GRAPHICS and brand assets

DECK DESIGN

WEBSITE REDESIGN

Using Figma and Wix, I restructured and rebuilt their website, ensuring clear navigation and that all UI elements matched the updated visual identity.

see full website

I also set up a robust content management system in the Wix backend to allow the team to seamlessly update the website without affecting the overall design.

let's keep in touch.

Email

salamat po