Spruce
Spruce is an all-in-one banking app built by H&R Block that helps you take control of your finances. I created a series of versatile branded illustrations to be used for app loading screens, website graphics, social media, and beyond.
responsibilities
Illustrations
TIMELINE
2 weeks
Sector
Fintech
collaborators
Experience Design Director
ROUGH SKETCHES
Using a visual style set by the Experience Design Director, I sketched a variety of illustration options to visualize Spruce's features, app states, loading screens, and more.
After presenting the options to the client, we narrowed down the options, and I vectorized the final illustrations, refining the shape and composition of each in the process.
Final illustrations
EXAMPLE USAGE ON WEB, SOCIAL, and MOBILE
We had a specific style we were going for, and Alex quickly picked it up and provided us with great exploration of options on a tight timeline. Her work wowed our clients with its uniqueness and high quality.
EXPERIENCE DESIGN DIRECTOR, BCG Digital ventures
credits
UX/EXPERIENCE DESIGN
Karmen Kaufmann
More work
salamat po
