Digital Day
Digital Day was an in-person event hosted by BCG Digital Ventures (now BCG X) with 40+ speakers, focused on "Building the Future". Using a few initial style directions from the Experience Design team, I built a full suite of marketing materials, including: an event website, emails, digital signage, and social assets.
responsibilities
Marketing design
Web design & build
TIMELINE
3 months
Sector
Digital innovation, education
collaborators
Experience Design Director
Marketing Manager
Experience Designer
Using Figma and Webflow, I build a multi-page event site to house the event theme, schedule, speaker info, and FAQs.
Streamlining workflow
Due to the complex nature of the event (40+ speakers, across 2 cities and with live streaming), I set up CMS functionality to allow the event director and marketing manager to add and edit content without disrupting the site design.
I also produced assets for social media to promote and recap the event.
Because of Alex's work, Digital Day gained a lot of trust and excitement from attendees.
EXPERIENCE DESIGN DIRECTOR, BCG Digital ventures
credits
INITIAL VISUAL STYLE
Becca Glass
EVENT DIRECTION + COPYWRITING
Karmen Kaufmann
Ashley Cummings
More work
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salamat po
