Safe Villages

As the graphic design consultatnt for Ghana Health & Education Initiative (GHEI), I created branding for Safe Villages, a program that was created to inform and equip rural Ghanaian villages in the face of COVID-19. I developed a logo, visual identity, brand guidelines, and various graphic assets.

Curious about my design process? Scroll to the bottom ⬇️

responsibilities

Branding & art direction

Graphic design & illustration

TIMELINE

1 month

Sector

Non-profit

collaborator

Communications Manager

I created brand guidelines for the GHEI team to utilize for future projects and employee training.

Brand in practice: Social media & print design

I created in-language, printable layouts for quick and easy use across the villages.

process

My initial sketches and concepting focused on 4 key values set by GHEI's communications manager:

diverse community
trusted information
health
and safety

The final logo mark includes 3 different people, representing diverse villages of different ages and backgrounds. They lay atop a silhouette of homes to symbolize the local village community.

The color palette borrows secondary colors from GHEI's existing brand, ensuring that the Safe Villages brand remains cohesive with other content.